March 25, 2025 |
Dressing the world’s biggest musicians is no small feat, yet the stylists featured inside 10 Magazine Issue 74 make crafting superstar fashion perfection look like light work.
Shiona Turini, stylist, costume designer and consultant
How does Beyoncé keep delivering one legendary look after another? Just ask styling supremo Turini, who was one of the star’s stylists for her groundbreaking designer wardrobe on the Renaissance tour, among a slew of standout fashion moments for the likes of A’ja Wilson and Letitia Wright.
How would you describe what you do?
I create. I tell stories through fabric, texture and silhouette. Whether it’s styling a red carpet moment or designing a wardrobe for film or TV, my work is about bringing characters to life and transforming people into the best version of their authentic selves. Fashion, to me, is art. It combines history, emotion and storytelling into a perfectly tailored look. I’m a forever student of this craft, always digging deeper into how we use style to express ourselves.
What place does fashion have in music today?
They’ve always been in conversation, maybe because both reflect everyday culture. Just think about the way Misa Hylton dressed Lil’ Kim in Crush on You [in 1997].
So bold, unapologetic – a masterclass in using colour and style to create an unforgettable moment. Or how June Ambrose and Missy Elliott turned a trash bag [in 1997’s The Rain (Supa Dupa Fly)] into an iconic statement that’s still referenced decades later. These aren’t just moments, they’re cultural artefacts. Today, we see combinations like Pharrell at Louis Vuitton where both worlds blend seamlessly. Fashion amplifies the emotion, the narrative, the vibe of music – and I live for that connection.
How do you work with an artist to build their image?
It’s all about them – it’s their story, not mine. My job is to help bring their vision to life, and if they don’t have one, help them to explore, evolve and fine-tune it alongside them. We spend a lot of time exchanging ideas to understand their personality and aesthetic, figuring out what makes them feel alive. Everything is rooted in research – the artist, the project, their past, where they want their style to go, pulling historical references, style references, colour theories. It’s not just about creating a single look, but rather crafting a visual identity that resonates with them and connects with their audience.
What’s been your proudest image-making moment with an artist?
A Seat at the Table with Solange Knowles. That album [from 2016] is a masterpiece and the visuals shifted conversations and celebrated Blackness in such a profound way. It was a cultural reset. To be a part of something so dynamic with a visionary and creative as gifted as Solange was an honour. It’s one of those moments in my career that I’ll cherish for ever.
SCHIAPARELLI
What’s the most rewarding thing about your job?
Seeing a concept come to life never gets old. We spend so much time, sometimes years, perfecting these projects, so when I see that final look, whether on stage, screen or red carpet, it’s magic. Also, as a Black woman, I’m so aware of the doors that had to be opened for me to even be in this space. Creating opportunities for the next generation of Black artists coming up behind me is one of the most rewarding parts of my job. It’s not just about the clothes, it’s about legacy.
What’s the toughest thing about your job?
I’m tough on myself. I’m a double Virgo, so perfectionism is in my DNA. I’m constantly in my own head, wondering what could be improved. Learning to let go has been one of my biggest challenges. Of course, this industry is full of its own hurdles, but every tough moment has been a lesson and I wouldn’t trade that for anything.
What’s your favourite getting-ready track?
Man A Di Least by Lady Saw [2004] – ultimate hype track.
What fashion item gives you the ick?
I don’t really believe in icks, it all has its time and place. That’s one thing I’ve learnt not just in this industry but life. What’s for me may not be for you, and vice versa.
How do you measure success?
It can mean so many things. I’m from Bermuda and there’s nothing more fulfilling than going home and hearing people say they’re proud of me. I’ve had some incredible moments in my career, but knowing I’m inspiring young girls from my island, showing them they can dream big and do big, feels like the real win. But I also strongly believe that success is simply knowing your worth, being loved, having authentic relationships, knowing the power of saying no, having boundaries and creating a life that just makes sense to you.
Tour looks or red carpet dressing – what do you prefer?
Why choose when you can have both? Tour looks are so dynamic – they have to tell a story and sell a fantasy, all while being functional, a challenge I love. A red carpet moment is pure glamour. It’s a breathtaking image that can last for ever. I’m grateful I get to do both.
How do you deal with superstar demands?
I don’t really see them as demands – it’s about preparation and respect. I treat every client, whether they’re a superstar or not, with the same attention and care. The key is to really get to know the person so you can anticipate their needs. And to be candid, I love a challenge, it keeps me on my toes!
If you were in a band, how would you style yourself?
I wouldn’t be in a band, I would be behind the scenes helping to create the image for the band. You’d most likely find me on the sidelines dressed in my uniform – a tailored wide-legged pant paired with a crop top.
Taken from 10 Magazine Issue 74 – MUSIC, TALENT, CREATIVE – on newsstands now. Order your copy here.
STYLE COUNCIL
Creative Editor GARTH ALLDAY SPENCER
Text CLAUDIA CROFT
Portrait KANYA IWANA
Make-up ALANA
Fashion assistant GEORGIA EDWARDS
Production SONYA MAZURYK
Clothing, shoes and accessories throughout by SCHIAPARELLI
