March 23, 2021 |
Stella McCartney is a leader and an innovator. Every season she not only invents new looks and proportions, but pioneers new ethical, and eco-manufacturing methods. And now that her company’s part of LVMH, she’s spreading the word and best practice at the world’s biggest luxury group.
McCartney has got serious clout, but it would count for nothing if her clothes didn’t speak to modern women the way they do. She nailed the post-lockdown look with a mix of oversized MA1 bombers, knitted flares, glitter thigh boots, optical illusion print co-ords and man-style houndstooth tailoring. With elements of street, smart and party styled into one look, McCartney’s women are ready for anything.
The designer is committed to sourcing eco-friendly renewable, recyclable or recycled components wherever possible. 77 per cent of this collection is made with sustainable materials – including coats and tailoring made with wool “sourced from farms selected for their high animal welfare standards and regenerative farming practices.” Those voluminous flares are made with forest-friendly viscose and McCartney’s silky oversized bombers come in regenerated nylon and ECONYL®.
McCartney knows that small things make a big difference. Hanging from her famous Falabella bag are recyclable aluminium chains. Her horizontal heart-shaped sunglasses are made with bio-acetate frames and lenses. The bulbous duck-boots, worn with ruched body-con dresses in aqua or spring green, come with a biodegradable sole and her glittery, over the knee stompers, had heels made from recycled ABS plugs. Even the sequins on McCartney’s flared jumpsuits are PVC free. All the glam, none of the guilt: McCartney got it right.
Photography by Mert and Marcus.
