April 14, 2014 |
SSENSE: MUSIC VIDEO SERIES WITH SYSTEM MAGAZINE
The luxury online boutique will launch a series of videos as part of a project in collaboration with System magazine, further connecting fashion with music, art, and technology. Rami Atallah, the CEO of SSENSE said, “It has always been our goal to push the boundaries of the e-commerce experience. As our customer increasingly engages with fashion across the multiple channels of film, editorial, mobile, and social media, we want to produce content that will challenge their growing expectations.” Sky Ferreira’s video for ‘I Blame Myself’ will be the first to launch exclusively at ssense.com. We’re very excited about this one, being Sky fans, naturally. Pure sass. Be sure to watch the full version on April 16th, 2014 at 9am.
By Will Johns
(Source: https://www.youtube.com/)
