Set inside Milan’s Frigoriferi Milanesi – once a space for preservation, now reimagined – Sportmax’s SS26 show offered a clear-eyed take on softness and structure. The collection moved with a quiet confidence, balancing dreamy fabrications with sharp, urban functionality.
Organza featured prominently and was worked into classic shapes like trenches and tailored trousers, giving them an unexpected lightness. Doublé wool and soft glove leather grounded the collection, bringing weight and form to otherwise fluid silhouettes. Botanical prints – conceived from drawing painted using Japanese lipsticks and nail polishes – appeared in layered sheers, offering subtle movement and colour without overwhelming looks.
Gilets and bra tops were styled as versatile base layers, worn both under and over, playing with transparency and proportion. Accessories stayed close to the body: kitten-heeled mules and soft S-hardware bags adorned with small leather flower charms.
Rather than chasing spectacle, Sportmax focused on ease, clarity and modernity. It offered clothes made for women in motion, with a light touch that didn’t feel fleeting.
Photography courtesy of Sportmax.