Moschino: Ready-to-Wear SS21
What makes a great fashion show in the Covid era? Ask Moschino’s Jeremy Scott. Out of necessity, the catwalk has moved online and onto film. Some designers have revelled in the new format, others have floundered, but Scott has an
Marni: Ready-to-Wear SS21
In lieu of staging a socially-distanced catwalk, Marni creative director Francesco Risso thought on a worldwide scale. During a time of great divide – both physically and in a political sense – the designer brought together his global creative community
Etro: Ready-to-Wear SS21
Although one of only a handful of Italian brands who opted to hold a physical show in Milan this week, Veronica Etro was in the majority by designing and dedicating the collection to Italy. There is a very palpable sense
Prada: Ready-to-Wear SS21
“A dialogue”: That’s how Miuccia Prada and Raf Simons described their collaborative design debut. The two fashion heavyweights became one invincible, taste-making force with their first joint collection. Their models (all making their catwalk debuts) walked through a yellow curtained
Sportmax: Ready-to-Wear SS21
It may have been bucketing down this morning in Milano, yet Sportmax brought the sensuality to the schedule. Where other brands this week have dug into the troves of Italian tradition, fashion director Grazia Malagoli turned to the American poet
Boss: Ready-to-Wear SS21
What to wear to work when the workplace has changed radically? Boss has been at the forefront of professional chic for decades, cornering the market in smart clothes. But what will Boss' global community of professionals need in 2021, post-pandemic,
Brunello Cucinelli: Ready-to-Wear SS21
If you didn’t know that Brunello Cucinelli has a 12th Century hamlet in the hills of Umbria where all its clothes are made – you should really check it out. If “the Italian dream” could be a place, Solomeo is
Max Mara: Ready-to-Wear SS21
There are few brands that capture the Bella Figura quite like Max Mara and few designers that tap into its essence as well as its long-term creative director Ian Griffiths. The designer returned to the brand’s roots during lockdown, revisiting
Emporio Armani: Ready-to-Wear SS21
It was back in February when Mr Giorgio Armani made the emergency decision to hold his eponymous label's Ready-to-wear show behind closed doors. The news was pinged to the phones of editors and international press 2am the morning of, many
Charlotte Knowles: Ready-to-Wear SS21
The Charlotte Knowles woman is always prepared for battle. Her skin-tight fashions have become her armour, charging through each day in sensual body-con, razor-sharp shearlings and corsets akin to bullet-proof vests. You'd think, then, that during a global pandemic she would
Coach: Ready-to-Wear SS21
What’s a big brand to do? A global pandemic interrupts the delivery of your autumn collection, leaving you with a pile of unsold, pristine merchandise. This is a very real problem faced by brands all across fashion. Rather than opt
Fendi: Ready-to-Wear SS21
As Milan Fashion Week emerges from lockdown, with a slew of live shows, Fendi provided a poignant and powerful moment. The precious time spent with her family during the long Covid months, inspired Silvia Venturini Fendi, to produce a heartfelt
David Koma: Ready-to-Wear SS21
David Koma could have been a professional tennis player. Instead, he became a successful designer and the go-to man for modern, crystal-encrusted dressing-up. His backhand is excellent and he credits his fashion success to his customer's ability to focus and
Dsquared2: Ready-to-Wear SS21
The desire to look hot doesn’t simply go away. Although what’s hot and what’s not, in the Covid era, is up for debate. For Dean and Dan Caten, who celebrated the 25th birthday of their brand in February, the DSquared2 guy
Roksanda: Ready-to-Wear SS21
When is a presentation not a presentation? Roksanda surprised us with a walk through unlike any other. Guests entered a modernist duplex apartment in Kings Cross encountering groups of Roksanda-clad women who didn't just stand there looking pretty but engaged