Selfridges: Hello Beautiful Campaign

I enjoy looking at faces. Sometimes I find myself staring at one intently, appreciating all the little details, often to the alarm of the subject. You can imagine how excited I was the when I saw this – eight beautifully characteristic visages photographed by the very talented Norbert Schoerner and styled by our very own Sophia Neophitou. They are the faces of the Hello Beautiful campaign – part of a six week programme that will include ’pioneering talks, interactive debates and immersive beauty experiences’. All in favour of a healthy definition of beauty. Read the models definitions, Norberts thoughts, and backstage photos from the shoot here

#beautyproject

www.selfridges.com

By Will Johns

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