Ten Loves: Sarah Jessica Parker X Fendi Baguette

The Fendi Baguette’s place in pop culture history was cemented the second it appeared lodged under the arm of Carrie Bradshaw. The completely sequined purple piece of arm candy was fitted with a gold Fendi monogram clasp and of course, a versatile and timeless appeal. But guess what? Miss Bradshaw’s – or rather, Sarah Jessica Parker’s – the preeminent actor who played the iconic Sex and the City character – bag is back. 

As a part of the bag’s ongoing 25th anniversary celebration, an exclusive capsule inspired by that same, iconic sequin-embroidered version of the Baguette, is here for you to get your hands on. Featuring unique all-over degradé sequin embroidery and four interchangeable magnetic FF buckles, the new Sarah Jessica Parker x Fendi shoulder bags are reinterpreted on this occasion in the actress’s own style. Coming in four punchy colours including purple, wasabi green, baby pink and soft turquoise blue, the range is a melange of shimmering accessories. 

It was Sex and the City that propelled the Silvia Venturini Fendi-designed bag into a global icon in the early aughts, and the show’s impact on heightening the success of the noughties It bag is what enticed the designer to finesse her long-lasting relationship with SJP. It’s also what persuaded Kim Jones to venture over to the Big Apple for its 25th anniversary celebration back in September, where the SJP-inspired baguette initially made its NYFW debut. So, come on, flock to Fendi and nab a reborn, SJP-approved Baguette and channel your inner Carrie!

Photography courtesy of Fendi. The Sarah Jessica Parker x Fendi Baguette will be available upon reservation in selected Fendi boutiques worldwide from mid-December 2022, and exclusively in Europe and the US, it will be available as ready-to-buy at the Roma Palazzo, London New Bond Street and New York 57th Street boutiques.

fendi.com

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