Saint Laurent Pre Fall And Permanent Campaign

SAINT LAURENT: PRE-FALL AND PERMANENT CAMPAIGN

Has unwashed hair ever looked so great? Probably not. But then again, this hair probably isn’t unwashed. Just styled profusely to appear unwashed. But it looks great either way. And somehow looks expensive. When most people don’t wash their hair is looks unpleasant. But then again most people don’t wear Saint Laurent. And this poses an important question: if I wear Saint Laurent, maybe I won’t need to wash my hair anymore? So long term, it’s really in my financial interest to wear Saint Laurent. Right?

www.ysl.com

By Ted Stansfield

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