May 13, 2013 |
SAINT LAURENT: NEW PARIS FLAGSHIP BOUTIQUE
Imagine a temple of fashions. A marble cube with concrete floors and 1930’s mirrored vitrines of silver and gold. It sounds cold yet feels warm. Marble is surprisingly warm. There are clothes too. Clothes that have been suspended mid air. That hang from nickel plated bars like ghostly apparitions. Or are draped over marble podiums. Should you want to you could mimic the way they drape by draping yourself over one of the dark quilted leather banquettes. You never know, you be purchased if you drape well enough.“The precise mathematical repetition of the clean vertical and horizontal lines of display cases, shelves and strip lighting adds a dramatic visual rhythm to the space.” This temple though is not a vision. This temple is real. This temple is the new home of Saint Laurent on Avenue Montaigne. This temple is a mecca of fashions, and has been since this weekend. It is also a taste of things to come. Think of it as a sneak peak, a taste of things to come when the new London flagship is relaunced in the autumn. In the meantime though feast your eyes on this, and on Freya, modelling fabulous accessories and clothes in the new permanent collection campaign.
by Natalie Dembinska
