October 24, 2025 |
Smash-hit beauty brand Sacheu has done its rounds on the internet. Reaching sensational virality thanks to Billie Eilish, whose GRWM TikTok video sees her apply the brand’s blue-to-burgundy peel-off lip liner stain, Lip STAY-N®, there’s something to be said about the power of social media. One swipe, five billion views and a new cult favourite is born. But Sacheu is about a lot more than a quick dip into fleeting social media fame. Sacheu has staying power.
Founded by Hong-Kong-born Toronto-based entrepreneur and content creator Sarah Cheung in 2021, this is a beauty brand that prides itself on life-proof formulas that last from your first sip of coffee in the morning to that final flit of your hips on the dance floor before you whip out the make-up wipes. Its colour cosmetics that stay put, no matter where the day takes you, thanks to the STAY-N® Technology used in the formulation. A flexible, water resistant film that binds pigment to skin for over 12 hours, STAY-N® does the heavy lifting so you don’t have to worry about smudging, fading or flaking.
Also boasting a science-led, skin-forward ethos that walks the line between fun and functional, you can say goodbye to stains that dry out the skin as much as they stay on. Sacheu products are infused with skincare saviors like hyaluronic acid, peptides, vitamin E and vegan collagen. Proof that long-lasting stains and skincare can, in fact, get along.
Products are housed in sleek, mirror-shine chrome packaging with ingenious spoolies, sponges and brush tips for speedy, on-the-go application, so they’ll look just as good in your beauty bag as they do on you.
Sacheu officially landed in the UK last month, so British beauty lovers can finally get their hands on it. From the lip liner that started it all, to freckle pens, crease-proof liquid eyeshadows, precision-tip eyeliners, lip glaze elixirs and more, Sacheu is here to redefine longwear beauty. Add to cart before the rest of the TikTok-verse does. Shop Sacheu here.
Photography courtesy of Sacheu.
Sacheu founder Sarah Cheung
