April 8, 2011 |
“But more startling than the look of the clothes—which seemed to have been inspired by aging ‘80s rockers—were the prices. The cost of his fully bedazzled mini-dresses could reach well into tens of thousands of dollars, easily making a couture client hyperventilate. His tailored jackets, though beautifully cut, were also a king’s ransom at $10,000. In fairness, some of the prices could be explained by the skill put into the cutting and the elaborate beadwork—one Prince-inspired collection, for example, featured frock coats lacquered in gold sequins.
"But Decarnin’s tattered jeans and T-shirts were equally as expensive—think $1,000 for an artfully torn tank top. And no, he did not come to clients’ homes himself with a pair of shears to do the snipping to their personal specifications. There is no justification for that sort of pricing other than it exploited one of the worst marketing tactics in the fashion industry. Balmain’s jeans and T-shirts reeked of the most grotesque prestige pricing.”
Read the whole article on The Daily Beast
By Natalie Dembinska
