If you’re not listening to Rina Sawayama, what the hell are you doing? The glittery, noughties-twinged pop anthems of Rina’s self-titled debut project have been mainstays on Ten Towers’ Spotify playlist for longer than we can even remember – yet we still can’t get enough. Aside from providing the bops, the British-Japanese songstress loves an experimental beauty lewk, and clearly Mercedes-Benz are even bigger fans than we are… They have flown her out to Mexico City, joined by a chorus of make-up revolutionaries for the penultimate event in Mercedes-Benz’s How To series.
During the course of the event, Rina was given a masterclass by de-facto leaders of the experimental beauty industry, who are spearheading make-up and hair into an entirely new stratosphere. Rina was joined by Lyle Reimer, Sweet Mutuals and a plethora of local talent. “It’s always really important to me that projects foster creative freedom and mutual respect, and it was amazing to have worked so collaboratively with Sweet Mutuals, Evanie and Lyle on Mercedes-Benz How To,” says Rina. “The trust I had for the experts to create freely allowed me to step outside of my comfort zone with the project, especially with Lyle’s look. Pushing the boundaries of comfort, to express yourself creatively, is what reimagining beauty means to me.”
