How do you bottle 25 years of creativity? For 10’s founder and global editor-in-chief Sophia Neophitou-Apostolou, a chance meeting with Azzi Glasser, the award- winning founder of The Perfumer’s Story, led to the creation of 10 Magazine Eau de Parfum. The limited edition unisex fragrance, created to celebrate the 25th birthday of the magazine, drew on Neophitou’s preference for elegant, woody scents as well as her Greek heritage and memories of her mother and father.

“I’ve always been obsessed with memories and smell. I wanted to create something that would remind me of this specific moment, and these 25 years of 10 magazine making its mark in the publishing world,” says Neophitou. She went back to her childhood for inspiration, mining recollections of her parents. “Creating 10 Magazine Eau de Parfum was very personal because my associations with smell have always been about memory.”

From her father’s cologne came masculine base notes of red sequoia wood, vetiver absolute and Himalayan cedarwood, which she combined with warm bright top notes of saffron, pepper and white peach, inspired by her mother. “It’s very much a scent that warms up,” says Neophitou. “It starts quite clean and fresh and, as time goes on, it develops into a much deeper smell. It is the sort of perfume that can take you from day to night. It’s not a heavy, musky smell. It always has this moment of cleanness.”