February 17, 2022 |
Looking to do a bit of pre-London Fashion Week shopping? Prada has taken over London’s renowned department store, Harrods, for a special pop-up.
Prada Gallery draws inspiration from the house’s editorials from the 1990s. Inspired by the archive Feltro campaign, the new space allows you to take a step back in time, with a foot still firmly in the future. Preppy style, deconstructed garments, “ugly chic”? You choose.
Up for your shopping pleasure is a wide selection of bucket hats, hobo bags, jumpers and pleated skirts, housed in a space fitted with a cobalt blue and white checkered floor and cooling lights.
Prada knows something about escaping limitations. Just last September, the house presented its SS22 collection simultaneously both in Shanghai and Milan. The Prada Gallery is a second international project, with pop-ups and installations set to open in Milan and Tokyo, too.
After February 21, the pop-up will metamorphose into another space created by the Italian house. You’ve heard of virtual reality, now get ready for Prada-verse.
Photography courtesy of Prada. The Prada Gallery is open until February 21 at Harrods London.
