NIKE SPORTSWEAR ICONS: HYPERFUSE 2011

Apart from the bold application of blue, these look like the Nike Air Max 90’s you know and love right? Wrong! Nike have developed a new ‘Hyperfuse’ system of manufacture which marries ‘stability, breathability, and durability’. This new composite material was first introduced on the blacktop basketball courts of Beijing back in 2010, so no matter how hard you bounce around the dance floor your creps are guaranteed to stay box fresh. This new streamlined fabrication has been applied to the Air Force One, Air Max One, Dunk Hi and Air Max 90, and has also allowed for a bolder colour finish- hence the Eiffel 65 shade of these bad boys! 

www.nike.com

by Vincent Levy

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