January 24, 2022 |
Ten Craves is our online series that rounds up all the best product launches and must-know fashion happenings week in, week out.
As the couture shows kick-off, here’s what else is going on in the world of fashion.
Edward Crutchley gets trippy for SS22
Fancy a trip? Edward Crutchley‘s got you covered. For his SS22 campaign, the London-based designer brings the world of British cartoons into play. Inspired by 18th-century newspaper caricatures drawn by the likes of James Gillray and Max Beerbohm, models come dressed in the season’s offerings, ranging from sequinned knits to ballroom gowns with an added little twist. Integrating exaggerated and deformed body shapes, the campaign’s bonkers attitude will leave you in a twist.
A-Cold-Wall lets artistic instinct run wild for AW22
Set at the heart of Tate Modern’s Turbine Hall, A-Cold-Wall‘s AW22 catwalk film, made with 10 Magazine collaborator Rob Rusling, presented a gaggle of diverse models strutting through the concrete halls of the gallery. The collection was a celebration of wearable art, with creative director Samuel Ross choosing to treat each piece like a blank canvas. From printed anoraks to paint-splattered sweatshirts and metallic-crusted bottoms, the label’s AW22 collection ushers in a new dawn for A-Cold-Wall.
Get your doodle on with Chaos
How long has it been since you’ve had a good doodle? A little drawing scramble is always a good idea, just ask London-based label Chaos. Super stylists and founders Katie Lyall and Charlotte Stockdale are committed doodlers, basing their latest collection on letting loose with pens and crayons. The doodle collection is made up of a range of comfy staples including tees, sweatshirts and pants covered in playful drawings and slogans such as “Chaos is a friend of mine” and “Chaos is chaos and everything else is everything else”. Let go of your inhibitions and let your pen run free. Shop here.
Photography courtesy of Chaos
Vashi’s Made With Love collection captures the art of storytelling
In need of a good love story? Vashi’s latest collection might be the perfect replacement. The label’s Made With Love jewellery line celebrates the art of storytelling by highlighting the personal tales of its wearers. Including diamond-crusted engagement rings, pearl knot earrings and kite necklaces, with Valentine’s Day coming up, this is the perfect sort of bling for you and yours. Shop here.
Photography courtesy of Vashi
& Other Stories joins forces with Minju Kim for a new capsule collection
After winning the H&M Design Award in 2015 and Netflix’s first season of Next in Fashion, Minju Kim is showing no signs of slowing down. The Seoul-based designer has joined forces with & Other Stories on a fairytale-inspired capsule collection coated in Kim’s playful prints and colourways. Featuring ready-to-wear and accessories, the pairing is led by craftsmanship, bringing a sense of joy to the highstreet. The collection will be available at select stores and online later this spring.
Photography courtesy of & Other Stories
Egonlab’s debut catwalk show was a reflection of its otherwordly vision
This season, young Parisian label Egonlab‘ staged its first-ever catwalk show. Founded by partners Kevin Nompeix and Florentin Glémarec, the brand is up for this year’s International Woolmark Prize. Held inside L’Oratoire du Louvre, models came dressing in quilted skirts, floor-length caped coats and pyramid-shaped ball gowns giving a slight nod to the Illuminati. Garments came covered in surrealist motifs inspired by Salvador Dalí which displayed the face of Aphrodite alongside enchanting tarot deck scenes. Bringing forward its collective spirit, Egonlab and Crocs have also teamed up for a limited line of gem-encrusted footwear available as NFTs in the Metaverse. Place your bids here.
Photography courtesy of Egonlab
Kick it back to the ’70s with Slam Jam and Devo
American rock band Devo and retailer Slam Jam are taking it back to the seventies with a rock-infused team-up. The Italian-based streetwear incubator is paying homage to Devo’s artistry with a retro-twinged capsule, including reflective silver tracksuits along with knitted jumpers, graphic tees and hoodies. Shop here.
Photography courtesy of Slam Jam
Soothe your senses with Byredo’s Scent Machine
Turn the speaker up, no, not the music: the scent. Introducing Byredo’s Olfactive Stéréophonique. The scent extraordinaire has joined forces with artisanal speaker label OJAS to create a scent machine that will envelop your senses with every sniff. The device has been crafted to simultaneously integrate scent and sound into one diffuser that can do it all. Whether you’re looking to meditate, set the mood or have a bedroom dancethon, Byredo’s scent machine will do the job just right. Shop here.
Photography courtesy of Byredo
44 Label Group brought Berlin to Milan for its fashion week debut
Another newbie to the fashion week calendar, 44 Label Group’s MFW debut was worth paying attention to. DJ, producer and founder Max Kobosil’s hometown style informed his AW22 collection with ease. Kobosil’s artistic background gave birth to inside-out puffer jackets, bombers and denim taken from ’90s gymwear, alongside muddy-printed garms.
Alexander McQueen’s SS22 campaign comes covered in iconic women
Shot by the legendary Steven Meisel, Alexander McQueen‘s SS22 womenswear campaign spotlights a slew of brand muses dressed in staple McQueen uniforms. Starring top models such as Lara Stone, Sora Choi and Jennifer Ball, the campaign is inspired by the ever-changing state of the sky above us and embracing the unpredictable.
Photography courtesy of Alexander McQueen
Alighieri and Yoox’s exclusive collaboration is an homage to friendship and love
After the last two years, we’ve come to cherish having those special moments of being with family. The latest jewellery collection from Alighieri celebrates just that. Coming together for an exclusive collection filled with heart-warming shapes and ensembles, Alighieri and Yoox’s collaborative capsule is made up of broken heart padlock necklaces, matching friendship rings and ceramic earrings. Shop here.
Photography courtesy of Yoox
Brunello Cucinelli AW22 collection proves his tailoring mastery
Brunello Cucinelli has the most marvelous eye for detail and craft. Recognised as Italy’s tailoring master, the designer’s AW22 collection, presented in Milan last week, proved that his soft tailoring combined with dapper construction and soft colourways is as dashing as ever. Cucinelli had a relaxed approach this season, with luxurious corduroy pantsuits, winter time knits and lightweight trousers proving to be collection highlights.
Photography courtesy of Brunello Cucinelli
Hailey Bieber stars in Jimmy Choo’s SS22 campaign
Jimmy Choo has tapped model of the moment, Hailey Bieber, to star in its latest Time to Dare campaign. Shot against the sunny Los Angeles skyline, Bieber takes the brand’s latest kicks and summer accessories for a trip up to the Hollywood hills.
Photography courtesy of Jimmy Choo
Top image courtesy of Edward Crutchley.
