April 23, 2021 |
The world of fashion is finally waking up to the global power of K-Pop. Not only has Louis Vuitton announced that superstar boyband BTS are the brand’s new global ambassadors, but Tiffany & Co. has also tapped into one of the musical phenomenon’s biggest names.
As a member of the super-group Blankpink, as well as a renowned solo artist, Korean-New Zealand musician Rosé is the jewellery juggernaut’s new global ambassador. With a whopping 39.m followers on Instagram, the 24-year-old is one of the most influential women in music working today.
“I’ve always loved wearing Tiffany jewellery. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me,” says Rosé in a statement. “I am very honoured and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it.”
Rosé makes her ambassador debut in the latest Tiffany City HardWear campaign; showcasing a collection informed by the bubbling energy of The Big Apple. Wearing 18k yellow and rose gold links adorned in pavé diamonds, she is giving us all the regal energy of a pop princess ready to take her throne.
Photography courtesy of Tiffany & Co.
