January 26, 2017 |
Always good to be upfront we say. If you know you’re super, why not tell the world you are? And super are Bally, and super is this campaign, which also (sorry for the slight repetition here) says BALLY IS SUPER across it. Which is, in fact, an old Bally slogan from 1979. Basically the Eighties – something we reference because here the lovely Irina Shayk is serving up a hot dose of 1980s supermodel, working the life out of those two large Bally bags. Let’s call it a full body smize. Work, sashay, shante!
Stay tuned for the rest of the campaign, shot by Gregory Harris, also starring Kit Butler and David Trulik
