July 5, 2016 |
Who remembers Spot the Dog? Not the game where you try and spot dogs – that sounds boring. But the loveable children’s dog (was he a Labrador?). This isn’t about Spot though – well sort of. Instead it’s about MSGM, specifically their AW16 campaign. It featured a lot of spots. So more spot the spot rather than spot the dog. Much like both the men’s and women’s show the campaign is full of fun, flowers and funky prints. And who better to capture the fun spirit than Walter Pfeiffer? “Working on the MSGM campaign with Walter Pfeiffer was a great honour, I love his work…and his photography has always been a source of inspiration to me” was the word from creative director Massimo Giorgetti. And he wasn’t the only one getting sentimental. “It was a great pleasure to work with Massimo and his team…this was a perfect match” said Walter. We can sense a bromance coming on.
Photographer: Walter Pfeiffer
Artistic Direction: Massimo Giorgetti
Stylist: Robbie Spencer
Models: Joep Van De Sande, Elija Van Brocklin, Leon Dame, Charlee Fraser and Katie Moore
Hair: Cyndia Harvey
Make-up: Gemma Smith
