MSGM: Ready-To-Wear SS23

Massimo Giorgetti explored the tradition of marriage for MSGM’s SS23 edit. But he did so with an iconoclastic spirit, as if a bunch of ballerinas had crashed a polyamorous wedding and turned it into some kind of femme fatale strip club before Giorgetti arrived and stole it all away for his show. As the happily-ever-after procession began, it told the tale of this imaginary wedding.

Donning delicate veils, leg-of-mutton-sleeves and babydolls over distressed jeans and petticoats, a bunch of unambiguous brides descended upon Milan like the protagonists of Truffaut’s “La Mariée Était en Noir” (The Bride Wore Black). It resembled a cinematic fairytale situated somewhere on the dividing line between supple sweetness and total irreverence.

There were gossamer slips too, some studded with silver piercings and glass gemstones, others weighted by layers of tulle. To boot, collared shirts with 3D bows all over were tucked into teeny-tiny blush undies with ruching all over.

Then came a subversive plot twist and what had begun as a comforting romantic comedy, became a lewd action movie. Where gowns were once frothy and white, unconventional romanticism conquered and black came to the fore. Vertically spliced and reassembled openwork dresses appeared next, and at the end was an all-lace acid-green catsuit accentuated by a barely-there midi-skirt and a pair of crimson kitten heels.

Despite the disparate narrative, certain MSGM design tropes did stay in stasis: from beginning to end lace leggings had ruffles spiralling up the legs, see-through skirts prevailed and dainty bow details were dotted throughout.

If you thought love was only true in fairy tales, think again, because at Giorgetti’s hand, it’s entirely tangible. In his words: “A wedding is a celebration of the wish to be together and have fun, of zest for life, and there is nothing more MSGM than that!”

Photography by MSGM.

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