August 24, 2023 |
The humble brogue has just been blessed with a bit of Miu Miu magic. For the upcoming season, fashion’s golden girl has collaborated with English heritage brand Church’s to produce a footwear collection featuring two elevated versions of the historical shoe – one classic lace-up style and one sealed with a double monk strap.
With both brands operating as subsidiaries of Prada Group, their shared fashion family is indeed our fortune. Emulating the shoemaker’s traditional approach and pairing it with Miu Miu’s aptitude for contemporary style, the customary original is modernised with a swelled and rounded shape. Staying true to Church’s focus on wearability, the shoes come in a classic black and tobacco – swapping a leather sole for rubber – nodding to the youthful air synonymous with its collaborator. Smart, sleek and properly preppy, the body of both pairs has been developed using glossed, brushed leather.
Subtle detailing – with the Miu Miu logo raised on the tongue and a Church’s x Miu Miu emblem embossed on the sole – keeps the footwear understated whilst maintaining uniqueness. A final nod to Church’s longstanding heritage – with the brand harking all the way back to 1873 – the strapped shoe is embellished with a sharp and clean wing-tip symbol.
Accompanying the drop is a still and moving image campaign echoing the paradoxical nature of the pairing: timeless, yet fresh; antiquey, but not antiquated. Spectacle-sporting models are seen perching on mustard and blush armchairs upholstered with a floral fabric plucked straight from Miu Miu’s vintage vault. Donning an array of sheer pieces handpicked from the Italian brand’s most recent ready-to-wear collection – styled by regular collaborator Lotta Volkova – the campaign embodies and elevates grandma chic. With both photographer Lengua and creative director Edward Quarmby frequently working with the luxury house, Miu Miu has delivered once again. If it ain’t broke, why fix it?
Photography by Lengua. Available online from miumiu.com from August 29, Church’s X Miu Miu will be open for your purchasing pleasures in store from September 6.
