Justin O’Shea, the just-installed Creative Director of Brioni, is the selfie specialist. Apparently. So much so, that in this special video created to celebrate MBFWA, he rushes to the aid of what we can only describe as a “selfie victim”. “Imagine a world where selfies changed our appearance,” Mercedes-Benz say. “All it takes is one bad snap for our face to change or the correct lighting to make us more beautiful. But what if no matter how many times we try, we can’t get it right”. Quel horreur! It’s the latest episode (number 5) of Mercedes-Benz Fashion Creatives, a series celebrating the finest talents in the industry right now in a series of amusing films. Now, here at Ten, we feel we are really quite adept at selfie taking. I mean, it’s how we spend much of our working day (sorry Phoebe). Out tips? Dominic: “Always make yourself a little uglier than you actually look. That way, in real life, people will be pleasantly surprised”. Will, our resident beauty expert, adds, “in the words of Tyra model H-2-T. Head-to-toe.” Sabrina’s tip is a little simpler. “Just use the pretty Snapchat filter.” There we go. Watch the film above.
