March 4, 2022 |
The Hadid sisters weren’t the only head-turners at Ludovic de Saint Sernin’s AW22 show. The long-locked, handsome designer walked his own catwalk, clad in brown trousers and a matching shirt unbuttoned past the chest. A bit vain, you might ask? That was the point. In his show notes, the designer spoke of embracing “whatever you choose to believe about him”, name-checking the likes of Rick Owens and Donatella Versace, who reach beyond being just designers: they’re their own muse.
It makes sense. De Saint Sernin is his brand’s customer, firmly part of the sex-positive, Y2K-hungry, fresh-faced generation of luxury fashion shoppers, who don’t mind splashing 300 quid on a pair of leather briefs (as long as they look good on the ‘gram). His front row was testament to this. Drag Race alumni, models and the hot boys who’ve adopted the brand as their go-to street-to-club-to-bed-look, all came dressed in de Saint Sernin’s glittery halter necks, tiny dresses and eyelet leather trousers.
New iterations of these all appeared on the catwalk, too, joined by sophisticated ribbed knits, column dresses and boyfriend shirts, all in muted colours. Has the Ludovic de Saint Sernin customer hung up their skimpy garb for good? Not quite. A glittery, aughts-inspired, LdSS monogram proved to be a standout, adorning sheer vest tops and denim.
Photography courtesy of Ludovic de Saint Sernin.
