McQ’s AW16 Campaign

In case you hadn’t noticed (or if you’re not currently in London slash the rest of England) it’s hot. It’s so hot that Jack and I have both decided to brave it and get our legs out. Will, however, has decided not to show off his pins due to their “milkiness” and because of it is extremely hot. Do you know what else is hot? McQ’s AW16. And not just because of the choice of model Greta Varlese, but also the Japanese, psychedelic, noise rock band – Bo Ningen. Yeah, we didn’t know that was a thing either. “It’s very hairy” were Jack’s first thoughts when I showed him the campaign. And he’s right. The Japanese band do indeed have a lot of hair. We’re jealous. They’ve got it all – luscious locks and great garms. You might be thinking that in this hot weather such long hair would put you at a disadvantage, but you would be wrong. In fact, it works in your favour because you can use it as a huge fan to cool yourself (and others down). So first, run out to McQ to get your hands on everything and anything possible (otherwise you won’t look cool) and then whip your hair back and forth and help a friend out.

www.mcq.com

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