We’ve got the genuine SADs this afternoon on receipt of this afternoon’s news that the brilliant Massimo Giorgetti is set to exit the house of Emilio Pucci, where he has been Creative Director since 2015. There is good news though – the reason for him leaving is so that he can concentrate on his own brand, MSGM. In his words: “this experience with Emilio Pucci, one of the most representative and historic brands in fashion, was an inspiring journey which has also contributed to my professional growth, today my brand needs more and more of my attention and all my energy.” I can speak for all of Ten Towers in wishing Massimo the very best of luck with whatever’s next.
