Classics don’t come more classic than Chanel No. 5. Synonymous with beauty, class and elegance throughout the decades since its 1921 release, it has been the go-to and must-have spritz for consumers across the globe. It’s popularity isn’t exclusive, with the sleek, square bottle sitting pretty on the nightstands of everyone from Hollywood’s most renowned bombshells to silver-haired, upper-middle class nans. When asked in an interview with Life magazine in 1952 what she wore to bed, Marilyn Monroe famously responded, “Chanel No.5”.
Since then, having the most beloved faces from the silver screen represent the fragrance has been commonplace. A role assumed by Catherine Deneuve, Nicole Kidman, Lily Rose-Depp and Marion Cotillard, the most recent representative was announced in September to be none other than Barbie herself, Margot Robbie. Graceful, feminine, confident; the embodiment of the modern woman with bambi blue eyes and golden locks to match, Robbie fits into the Chanel No.5 framework like a key in a lock.
It’s a match made in heaven for Robbie too, who has had a longstanding love for perfume. In a quote given exclusively to 10, she says, “I love fragrance. I always have. I remember being really little and being so excited by the idea that one day I would be a woman and I would be able to wear perfume! Now, I wear it on my neck, I wear it on my wrists, I wear it every day – even when I go to bed at night. It really evokes a mood for me. Which is why I always pick a fragrance for the characters I play.”
To celebrate this beloved matrimony, the French house has released a sun-doused campaign where Robbie stars alongside 2024’s answer to James Dean – sought-after internet boyfriend, Jacob Elordi. Charting the flirtatious and cinematic tale of love and chance, the film is shot by fashion’s favourite film director Luca Guadagnino. In a subtle nod to the perfume’s rich heritage, Robbie wears a red skirt suit, referencing the outfit worn by Carole Bouquet in Ridley Scott’s 1986 No.5 film. Focused on her irreverence, freedom and desire, the multimedia offering embraces the vision of a contemporary woman, seating Chanel No.5 exactly where it’s supposed to be – right alongside her. Discover more here.
Photography courtesy of Chanel.
