May 28, 2015 |
Boats float on water and, as evidenced by this photograph, so do trophies and Louis Vuitton trunks. This particular trophy is the America’s Cup and is the oldest trophy in international sport, dating back to 1851, according to my reliable press-release-shaped source. Louis Vuitton has sponsored this sailing match race for over 30 years now and now the brand has announced that it will be sponsoring it afresh. “It’s a great honour for us to be able to renew our partnership with the America’s Cup. Together we are about to write a new chapter of our shared history,” said CEO of Louis Vuitton Michael Burke. So congratulations, Louie Vouie, on renewing your partnership. It’s like that bit in Gavin and Stacey when Pete and Dawn renew their vows. Touching.
By Ted Stansfield
