May 14, 2015 |
Open up those diaries and cancel any plans you might have for June 15-17th because now you have new plans. Now you have London’s Pre Collection Week, well half week. But still plans. Better plans than anything you already had down for those days. Three glorious fashion filled days from the likes of Jonathan Saunders, Peter Pilotto and Marques Almeida to add to your fashion calendar. As our fearless leader, who moonlights as Chair of the BFC Press Committee says in the official announcement, “Chair of the BFC Press Committee and Editor-in-Chief of 10 Magazine, Sophia Neophitou-Apostolou has been spearheading the activity in her BFC role, added: “This is something that I have felt strongly and passionately about addressing within the fashion calendar. These collections often represent possibly the most commercially successful section of a designer’s collection. I really feel that trying to find a way to help showcase this effectively is the future of our fashion landscape, a new chapter of understanding how to build a commercially successful brand without compromising everything London fashion stands for: innovation and creativity uncompromised.” Roll on June.
