Ten Towers is in a state of disbelief that London Collections: Men actually begins today. Enough to make us start drinking again. Oh wait, we already did. Last night. Oops. Anyway, through bleary eyes we are presenting to you some facts and figures that the British Fashion Council have handily provided us so that we don’t actually have to engage our brain this morning. About like, how much popcorn will be consumed. Apparently fashion people love popcorn. They’ve got in 2500 bags of the stuff. And coffee. And booze. Obv. Ooh and aah at it all below…
- 46% of designers showing this January have chosen to stage presentations instead of catwalk shows
- 42 countries will be represented at LCM by international press and buyers
- 14% increase in UK & International VIP buyer attendance season on season
- 9,000 Lavazza coffee cups designed by Agi&Sam will be used during LCM
- 9,000 cans of still and sparkling CanO Water will be served
- 6,500 bottles of Warsteiner lager are consumed
- 5,000 Lavazza cappuccinos will be served
- 2,500 bags of Propercorn will be eaten
- 2,000 GQ magazines are read on-site each season
- 750 Johnnie & Ginger cocktails will be served at the River Island Fashion Film event
- 190 VIPS will receive luxury gifts from Murdock London
- 90 metres of catwalk at Victoria House and 43 metres at 180 Strand
- 80 Floris candles will be burnt during LCM
- 70kg of Lavazza coffee beans will be ground and served
- 39 central London venues are playing host to catwalk shows and presentations
- 35 Mercedes-Benz vehicles will transport VIP attendees to shows, presentations and events during LCM
Keep your eyes squarely on newsite.10magazine.com for all our LCM reviews and exclusive backstage images…
www.londoncollections.co.uk
