LOIC PRIGENT: TOP TEN

The man who does for fashion what David Attenborough does for nature shares his motivation with us.

1: Listen up! You love music as much as we do – name 10 great tunes on your iPod now.

1. Kitsuné Parisien II

2. Yelle

3. Logo

4. Two Door Cinema Club

5. Paradis

6. Benjamin Biolay

7. The Rapture

8. Juveniles

9. Austra

10. Mundane sounds of daily life. Switching off the music and listening to the direct raw environment is inspiring, too

2: We love TV/film/theatre! What are your 10 most fabulous things to watch?

1. Anything with Catherine Deneuve in it

2. Alain Cavalier movies of the 1960s and 1970s

3. Jacques Demy movies

4. Cléo de 5 à 7 by Agnès Varda

5. The Talented Mr Ripley

6. Children of Men

7. Lance Acord work

8. French director Gilles Grangier movies of the 1950s with macho guys who can’t help being macho

9. TV series about politics like Boss or The Wire

10. Really, anything with Catherine Deneuve

3: What would we do without them? What are your 10 lovely words? Food, sex and money are ours

1. Friends (sounds even better in French: amis)

2. Oui

3. Vrai

4. Fun

5. Butterflies in the stomach

6. Edit

7. Swim

8. Insist

9. Riding a bike in the city

10. Riding a horse in the wild

4: Yum yum. What 10 things do you like to eat? What dishes, desserts, savouries, sweets?

1. Chantilly cream – anything topped with chantilly

2. Baba au rhum

3. Eating a Paris-Brest cake in the middle of the street in the middle of the afternoon

4. Croissant au beurre

5. Hot milk with vanilla

6. Crab from Roc’h ar Mor restaurant in Brittany

7. French fries

8. Yellow apples while editing

9. Kig ha Farz (don’t ask)

10. Crêpes

5: L.O.V.E. What 10 things do you LOVE? We work in fashion, remember, we love everything…

1. Guys

2. Girls

3. Surprises

4. Screaming to show enthusiasm

5. Marc Jacobs’s “shameless” tattoo

6. The Guardian’s Sport section’s photos

7. Practical jokes

8. When reading for two hours seems to be two minutes

9. Fortnum & Mason in London (what happened? What is this? Is this for real?)

10. Eating with friends

6: H.A.T.E. What 10 things do you HATE? We work in fashion, remember, we hate everything…

1. Security guys

2. Security women

3. People who smell of artificial perfume

4. Pretentious designers with prepared quotes

5. Empty houses with no books

6. Shorts that seem to last three hours after one minute

7. Houses that look like shops

8. Bourgeois

9. Waiting

10. Authority

7: Pooh! What 10 smells are rocking your nasal world? Nothing rude, now – well, you can if you want…

1. I’m lucky enough to have almost no nasal world

2. Freshly cut grass

3. Dried grass

4. Wet grass

5. Fire

6. Bakery

7. Kitchen

8. Real mint leaves

9. Fake mint

10. Basil

8: Un-put-downable! What 10 reads couldn’t you live without? 10 magazine, of course

1. Anything by the Belgian writer Simenon

2. Stendhal

3. Zola

4. Aharon Appelfeld

5. The New Yorker’s 20 Under 40 issue

6. Books about old ceramicists

7. Hiromix photography books

8. Jonathan Littell

9. Malaparte

10. Sagan

9: Such inspiration! Who are your 10 heroes? Superman, Mother Teresa, God?

1. My godson Yumé

2. My brother Erwan

3. My friend Willy

4. Luis Venegas

5. DVF’s three-word answers after you wrote a two-page email

6. Mark Zuckerberg’s stylist

7. KL and his team (anything is suddenly possible)

8. Wolfgang Tillmans

9. Walter Pfeiffer

10. Romy Schneider

10: Here, there, everywhere. Where are your 10 favourite places? What bus stop, what view, what beach?

1. Dunes in Brittany

2. Islands of Brittany

3. Subway in Paris

4. Seine river banks

5. Paris, 3rd arrondissement

6. Paris, 10th arrondissement

7. Paris, 11th arrondissement

8. Paris, 1st arrondissement

9. The room where they have all the Chardin paintings at the Louvre

10. Bookshops anywhere

www.lalalaproductions.com

by Loïc Prigent