Listen up all you Little Monsters out there – the Mother Monster is launching her very own make-up line. Move over the Kardashian klan because this is going to be major. Not only a singer, songwriter and actress; with over 11 million albums sold across the globe and even an Oscar under her belt for A Star Is Born, Stefani Joanne Angelina Germanotta aka Lady Gaga is now also beauty entrepreneur.
Named Haus Laboratories, the cosmetics range will reportedly take inspiration from the beginning of her career living as an aspiring singer in lower Manhattan, where she crafted her signature look using drugstore makeup. As a vocal advocate for creativity, authenticity, inclusivity and self-expression, the brand is set to be as empowering and liberating as Gaga’s music. “Colour is completely transformative — it’s powerful, it’s beautiful, and it’s how I found my voice with makeup,” said the singer in an interview with the Business of Fashion. “Look, you might want to look like the DuPont twins. You might want to look like Erin or Kitty [who appear in her brand video]… Or you might want to, oh my gosh, look like you. And that’s the nut that I really want to crack,” she continues. “I have a platform in the world. God gave me this voice for a reason, I don’t know why, I ask myself that question all the time, but I’m sure as hell not going to put out a beauty brand that is going to drive insecurity and fear into people. This is about liberation.”
The even better news is that you won’t have to wait long. Starting from September, you will be able to buy kits made up of lip gloss, line and colour, being the first product to launch exclusively on Amazon (you better sign up for Prime). In the meantime, feed your enthusiasm by watch the video shot by Daniel Sannwald and take a look back at 10 of Gaga’s best beauty looks to date…
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