December 19, 2012 |
LACOSTE: L.12.12 POLO TRIBUTE
On the eve of their 80th anniversary, Lacoste harness the power of one of their most iconic pieces the L.12.12- more commonly know as the polo, and with a little help from MNSTR agency envisage its continued longevity in a colour filled future, where textile technology has no limits. Think those Hypercolour tees of the 90’s but a little more dramatic. A whimsical menage a trois tale (very French) which ends rather abruptly, as the brand have invited viewers to weave their own endings. The best of which will be presented to the brands 10 million fans, on Facebook. For a garment that first arrived in 1933- rather modern.
by Vincent Levy
(Source: https://www.youtube.com/)
