June 18, 2023 |
The evolving JordanLuca wardrobe goes from strength to strength. Ever since decamping from London to show in Milan 3 seasons ago, the duo, made up of Jordan Bowen and Luca Marchetto, have shaped up to be one of the city’s most exciting menswear talents. Their latest collection, showed in a vast hall drenched in blood-red lighting, is their most ambitious thus far, with the designers expanding their womenswear output to make up 50% of their collection. Inspired by the armour-like ritual of throwing a bit of lippy on in the morning, lady-like lace frocks came distorted, bra-tops were shrunken in proportion and mini-skirts came with easy-access flies sprawled across the crotch. Giant thorned jewellery and PVC pencil girls gave the whole thing serious bite, as the twosome proposed boxy denim twinsets, swollen trousers, disjointed shirts-and-ties, and floral-printed dresses and shirts (the latter worn by musician Tommy Cash, who snarled his way down the catwalk).
There is great excitement that engulfs JordanLuca, a brand with a subversive, highly shoppable design language that continues to one-up itself one season after the next. Milan might’ve just found its next great brand.
Photography by Christina Fragkou.
