Showing in Milan is a good look and a smart move for London-based label JordanLuca. The design duo Jordan Bowen and Luca Marchetto stick out like a sore thumb in the fashion capital that’s rooted in tailoring. Their sexed-up, subversive takes on classic men’s staples make them the naughtiest name on the city’s show schedule, and the troupe of Milanese twenty-somethings clambering to get into the brand’s big show afterparty (equipped with head-splitting techno and a dark room), is testament to the brand’s growing appeal.
Staged in a graffiti-coated warehouse, the first look out was a classic bomber paired with straight-cut jeans with a suspicious wet patch on the crotch. What followed were pleasantly awkward banker suits, pink camo parkas and combats, skimpy python-print miniskirts and trousers with easy access flies and zips down the bum. Proper cheeky.
Models hastily charged past donning JordanLuca’s new collaboration with Lonsdale. It’s the first time the British sports brand has collaborated with a luxury label, consisting of drainpipe joggers, floor-length puffer coats and co-branded boxers which were styled to be worn three at a time. Seedy in all the right ways, it made a fitting wardrobe for anyone on the hunt to get up to no good.
Photography courtesy of JordanLuca.
