Refreshing. That’s one word that summed up JordanLuca’s Milan Fashion Week debut. It was hot, intense and steeped in oddball eroticism. Sex and seduction were on the minds of the London-based twosome. A balancing act between anger and fragility guided their design vocabulary, with the pair keen to illustrate how they’ve persevered through the hardships of the pandemic.
And it showed. This season was the brand’s strongest collection yet, with swollen mohair knits, blazer-school skirt combos and quilted outerwear proving to be super desirable. On the agenda were long lines, boxy shapes and elongated silhouettes – be it oversized jumpers stamped with bouquets of roses, or trousers that were tight on the thigh before falling into distressed flared hems that pooled over gothic loafers.
“Rage is a catalyst for creativity,” said the designers in their show notes, with ribbed, woollen gloves with fingers like Slender Man’s being the most anarchist ingredient of all. Add in broaches worthy of a magpie’s snatch, distressed denim and two, free NFTs to the equation,– guests could scan a barcode upon entry to claim theirs – and you have a young London label full of promise.
Photography courtesy of JordanLuca.