September 22, 2025 |
Fashion East alum Johanna Parv returned for SS26 with her signature tech-meets-tailoring aesthetic, proving once again that function can be deeply chic. Models stormed the runway to a pounding techno bassline, the swish of technical fabrics audibly slicing the air as they moved. This was gear for the fast-paced city woman: hybrid bags strapped across the body, garments with adaptable zips, straps, hoods and hidden pockets – all designed for movement.
A new Frame bag, tested by Parv herself while cycling, joined the iconic Action bag. The vibe was utilitarian but elevated, with sand-hued duster jackets nodding to history while cutting sharply modern silhouettes. Flashes of red pulsed through an otherwise refined palette of navy, linen and pinstripes.
These weren’t just looks – they were tools. Clothes for commuting, for partying, for disappearing into the city blur. Elegant. Efficient. Unapologetically in motion.
Photography courtesy of Johanna Parv.
