Isamaya Ffrench’s Heavy Duty Beauty

What is beauty? Such an eternal question lingers. Beauty standards may cling tightly to their rules, but they are far from fixed. These ideals, in pursuit of unattainable perfection, always reveal their fragility. After all, what are rules if not meant to be reshaped or shattered? Classic beauty comes alive not in its rigidity, but its imperfections: when it falters and embraces the shadows. There’s something profoundly human in the messy, the raw, the unapologetically rough. Forget for a moment flawless execution, gleaming precision, a polished veneer. Beauty is not a monolith; it’s chaotic, visceral and deeply personal. It is whatever you dare to make of it.

ISAMAYA BEAUTY

ISAMAYA BEAUTY

ISAMAYA BEAUTY

ISAMAYA BEAUTY

ISAMAYA BEAUTY

ISAMAYA BEAUTY

ISAMAYA BEAUTY

ISAMAYA BEAUTY

ISAMAYA BEAUTY

Taken from 10 Magazine Issue 74 – MUSIC, TALENT, CREATIVE – on newsstands now. Order your copy here. 

@isamayabeauty

ISAMAYA BEAUTY: HEAVY DUTY

Photographer KEVIN DRELON
Creative Director, Talent and Text ISAMAYA FFRENCH
Art Director FRANCOIS BRESMAL
Make-up artists TASH SULTANA and JOE BROOKS using ISAMAYA BEAUTY
Hair CLAIRE MOORE
Photographer’s assistant JED BARNES
Special thanks to Aitor Throup Studio