June 6, 2016 |
See the latest Mercedes-Benz fashion campaign as indulging my pyromaniacal Monday morning desire to set fire to everything I see. Because, as the film’s title, Burning Desire, suggests, it’s full of burning things. Mannequins, cars, an MB symbol, a piano. Directed by Christian Larson, much-lauded Swedish director, the explanation of such heavy fire usage goes as follows: “I think that there is a beauty in destruction and in this case, I felt fire, and burning things, could look very beautiful. Fire is always something that brings people together… I wanted to play with emotions, objects, elegance, rebelliousness in some kind of virtual dystopian world.” The campaign features “style rebels” Eliot Sumner, English musician, and Lucie Von Alten, German model – but the real star comes in the form of a rather more weighty model – a car, the Mercedes-Benz CLA four door coupe. Not being terribly well versed in such matters, I’m not entirely sure what this refers to, but it looks quite fancy and something I would happily grasp the wheel of when/if ever I gain a driving licence. As the Press Release kindly informs us, it offers an “impeccable performance”, an “eye-catching sporting design” and a “fierce attitude”. That’s that then. And, being a fashion film and all, there is plenty of nice clothing courtesy of London-based designer Mr David Koma. “This is the first campaign that I’ve worked on that is not tied to my own brand or Mugler and it’s a very exciting project to be part of,” he said. “The process is no different; there is always the same starting point. When I design, I always design with the individual in mind and take it from there.” Watch the full vid above…
