January 14, 2025 |
Coming into the new year with a cohort of fresh faces on its ambassadorial roster, Nicolai Marciano and Guess Jeans are setting the tone for 2025 with a bold new campaign. Calling upon British singer/songwriter Beabadoobee, spoken-word poet, model and trans-visibility activist Kai Isaiah-Jamal and musician and model Gene Gallagher – whom the brand considers to be “three of the most exciting cultural disruptors within the music and fashion industry” – to sit pretty for the photographer Rafael Pavarotti, the talent are candidly captured in a series of evocative black and white portraits.
Each of them is dressed head to toe in staple pieces from the Guess Jeans denim collection, all created using the brand’s groundbreaking Guess Airwash technology which launched in January 2024, in line with the relaunch of the Guess Jeans line. For men, this includes the G18 Relaxed, G16 Straight, G14 Slim and G12 Skinny, while for women, offerings include the G11 Wide Leg, G05 Skinny, G06 Mom, G09 Bootcut and G08 Mid-Rise Straight.
