April 11, 2016 |
Our Editorial Director, Phoebe, has gone up two cup sizes. We’re sure she won’t mind us revealing this fact to the world. She is proud. So proud, in fact, that she has bought two bras to accommodate said brand new boobs. And all without any kind of breast augmentation surgery. So what’s Mrs Briggs’ secret? Selfridges’ Body Studio, that’s what. Stripped down to her scanties, she was measured by a very clever brassiere expert who told her that she had been in fact wearing the complete wrong size of bra. “Life changer,” apparently. And you too can experience the boob whisperer and receive a breast-based makeover by visiting the new area that opened on Selfridges third floor last week. Treat your fav appendages to a day out shopping.
Now, as well as expert bra fittings, the brand new 37,000 foot space (the biggest in the store) also contains women’s lingerie, lounge and sleepwear, swimwear, hosiery and sportswear together for the first time, along with a very healthy cafe from the Hemsley sisters. Sure to make you radiate veg-based good health. And, to celebrate the brand new area, Selfridges have crafted a brand new campaign, everyBODY, that will run over the next ten weeks, that “celebrates the body and considers the products, experiences and ways of thinking that enhance and support its strength and well-being”. A video, choreographed by Wayne McGregor, will show a formation of bodies in movement. V Queen B.
“This spring, Selfridges exerts its extrovert self to push the physical and social boundaries of the body. everyBODY offers a platform for innovative, body-related product and experience,” said Selfridges’ creative director, Linda Hewson. “moments. Looking to the future, but with a nod to our past, the aspiration of everyBODY is to welcome, but challenge our bodies and the way they are represented in retail.”
