House Of Holland: Ready-to-Wear AW18

House of Holland is coming of age. Ten years on, the Henry Holland girl is growing up. “Let shit hit the shitting fan, get out that door, feet on the floor. Dance. Count the days. Forget the minutes. You’ve grown my moaning love, you’ve grown,” Max Willis’ dedicated modern love show poem read. You tell ‘em. Facing the facts. Living a little. Henry Holland is providing his loyal following with the 2018 real deal. Things just got serious. This was a whole wardrobe, a look to work for every situation of the week. #Grateful. A new House of Holland uniform. Yes, these girls are growing up fast but it still felt youthful and supercharged. Giant storm trooping puffa jackets were worn with pleated tartan mini skirts, tracksuits hung loose, and camouflage print felt all undercover urban.

Drawstring hoodies were emblazoned with the word ‘groundbreaking’. It was indeed grounded. Underneath all that casual comfort the elegance of flowing skirts streamlined everything forwards. The House of Holland DNA was intact, bold, bright and reverberating every step of the way. No mucking about, this was Henry Holland distilled, a blueprint for the future. The fire alarm synths of Tommy Genesis’ ‘Tommy’ vibrated through the collection. A warning: this bitch is bad. Dayum. She’s got it all figured out, she knows what’s up. There’s so much boundless energy that rip roars through a House of Holland collection, this time more controlled, fast, adrenaline thumping. We’d like to live our inner city lives wearing this collection. And we will.

Photographs by Jason Lloyd Evans 

www.houseofholland.co.uk

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