Here’s How You Can Shop London’s Brightest Young Brands During Fashion Week

London Fashion Week is fast approaching and the British Fashion Council want to make sure you’ve got the correct clobber. In collaboration with 1664 Blanc, a pop-up shop running from Saturday 22 to Monday February 24 and curated by Ida Petersson and Lewis Bloyce, is coming to Regent Street as a bid to get the fash pack to put their money where their mouth is. Intended to give young designers the chance to bag some commercial support, burgeoning labels like Ahluwalia, Bianca Saunders, Conner Ives, Johanna Parv and Saul Nash will all have products available for purchase. 

The shop will be open to all, outstretching the arm of a week which is otherwise dominated by ticket-driven runway events. Relieving your wallet of its cash can also double up as an opportunity to expand your mind, with panel discussions and workshops also running across the weekend. A piercer will also be on hand to freshen up your ears (or eyebrows, noses etc.) with a healthy sprinkling of bling should you so wish. A must-do stop-off. Check out the full schedule and book a space for the talks here.

Photography by Cris Fragkou of Saul Nash AW25.

britishfashioncouncil.co.uk

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