Gucci: The Divine

In a time of flux what can a brand do? Gucci offered the idea of continuum – a culture passed down from one generation to the next. As the Milan fashion giant prepares to unveil Demna’s vision for the house, we celebrate the studio-designed AW25 collection. 

Shot by Denis Boulze and styled by 10’s global fashion editor Veronika Heilbrunner, the collection is an elegant focus on the consistency of craft, built on the polished Gucci look rooted in the 1960s, when the house first launched ready to wear – tracing Gucci’s jet set and disco eras as well as touching on its Nineties sexiness. 

10 Magazine’s 25 anniversary issue is out on newsstands September 15. Pre-order your copy here. 

gucci.com

GUCCI: THE DIVINE

Photographer DENIS BOULZE
Fashion Editor VERONIKA HEILBRUNNER
Model JANINA MAIDORN at Viva Paris
Hair SADEK LARDJANE at Altaïr Paris
Make-up TIZIANA RAIMONDO at Home Agency
Photographer’s assistant QUENTIN COLLAS
Casting V&Y CASTING
Production ZAC APOSTOLOU

Clothing throughout by GUCCI AW25
On the cover JANINA wears GUCCI