This might be an unpopular opinion, but there’s no cruise more iconic than the Noah’s Ark. And just as you would expect from any hardcore lover of Biblical references like Alessandro Michele, the famous legend from the Old Testament just got a fashion makeover. The new Gucci Cruise 2019 campaign references the idea of a fantastical place where fabulously dressed humans interact with their animal friends, in a story of farmer punks and their road to survival.
Both the images and the video were shot by Gucci’s long-term collaborator Glen Luchford, and capture the brand’s latest Cruise collection in all its glory. As we know from the legend, the story ends up with all with humans and animals on the Ark in torrential rain. The surreal world of Gucci all of a sudden feels much more realistic, speaking to the world of climate change through visions of beauty. And we thought we couldn’t like it anymore than we already did…
