According to urbandictionary.com, tokyo (uncapitalised) can be used to mean “very awesome, or it can be used to add an extreme connotation to a positive adjective. Example: “Did you go see that new racing movie?” “Yea man, it was tokyo cool!”‘ Fitting then, that this AW16 Gucci campaign is both tokyo, as in the aforementioned, and also set in the city of Tokyo, Japan. Shot by Glen Luchford, it stars Petra Collins, who is an artist, alongside other model ladies bedecked in lots of colourfully-hued Gucci clothes on an equally colourfully-hued backdrop. Please not also the karaoke-style lyrics at the bottom of each image, for which, unfortunately we have no accompanying tune, so you can sing to whatever fuck notes you want. Which is good news for me, being as I am, tone deaf. Same for the rest of the office. Apart from Sophia, of course, Ten’s resident Karaoke Kween, a voice that could possibly considered one of the 7 natural wonders of the world. Watch the special accompanying film below…
