June 16, 2015 |
You’re guaranteed a lovely campaign image from Glen, and there are loads of them in Gucci’s new campaign. It’s shot in New York – the same location as the brand’s cruise show – and features modelling extraordinaries Tessa Charlotte Bruinsma, Tobias Lundh, Lia Pavlova, and Sven de Vries. The brand’s creative director, Alessandro Michele, described the location as a place of “unexpected events, rifts, remnants and amnesias” and for “mingling of reality and desire.” Sounds fancy. Just like the clothes, in all their frills ‘n’ fur trims glory. Michele has brought his vision – a younger, fresher, more relaxed and ‘70s inspired vision – for the brand to life in this campaign and we bloody love it.
By Ted Stansfield
