Future Face Is The Innovative Summit Introducing Beauty Brands To New Technologies

Last week, Future Face debuted at Silencio dés Pres, with an exclusive summit and series of masterclasses, allowing innovation pioneers to put their products directly into beauty brands hands. Helmed by innovation consultants, Stephanie Hirschmiller (who has been covering the rise of technology in her journalistic work for Forbes) and 10 Mag’s very own innovation editor, Holly Wood, the two joined forces for their first collaboration to merge their respective networks in luxury fashion and beauty. The pair brought together a special curated edit of their best-in-class tech and innovation providers for partners across the beauty industry to immerse themselves into new worlds through AI, AR, VR and XR technologies. With over twenty luxury beauty brands in attendance, the select audience was made up of industry leaders such as Puig, L’Oréal, Estée Lauder, Shiseido, LVMH and Kering.

Speaking on the impact of technology in beauty, Wood comments, “The intersection between iconic beauty brands and technology generates new opportunities for exciting immersive engagement, building a new wave of beauty fans and growing communities.”

To kickstart Viva Tech Paris, Wood and Hirschmiller invited beauty-tech companies revolutionising the industry to showcase their products to the participants, with Hirschmiller explaining, “we believe in active participation, in learning by doing.”