Ferragamo: Ready-To-Wear AW24

Elegance, power, playfulness: Maximilian Davis has brought them all to Ferragamo

“It’s about mixing myself, my heritage into Italian and with Ferragamo’s DNA,” he said before the show, of his approach. This season he took a deep dive into the archives researching the life of the founder Salvatore Ferragamo, who launched the brand in 1927 with a groundbreaking approach to shoe design. Davis focused on the 1920s an era of striking innovation and social change. He imagined women heading to the speakeasy wearing playful dancing dresses and feather duster shoes, hidden under oversized officer coats. Those came in olive green and dark brown, with thick trapunto-stitched belts (a detail that migrated onto capes and cocktail dresses). For day, knitted mermaid skirts were worn with matching twinsets, safari suits in pillar box red and burgundy offered luxed-up take on utility. Fashion’s legs-out obsession continued at Ferragamo with delicate fringed skirts worn under substantial  woollen pea coats. 

For night, liquid silk flapper dresses brought a shimmering richness to the cocktail hour whilst a red fish-scale paillette dress offered a playful sense of drama. 

Photography courtesy of Ferragamo. 


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