Fendi is about to be out in full force as they take up residence at the Selfridges Corner Shop. But forget the term ‘Corner Shop’ because this is a Fendi Kiosk. As of July 31st, Fendi are officially out to play in the Selfridges space filled with Autumn/ Winter 2018 goodness and ice cream. Yes, a gelato stand in collaboration with Steccolecco will be on display, presenting two new special flavours and ice lollies. Food and fashion? Loves it. A balloon booth will also be part of the kiosk with Fendi stamped balloons dropping from 12pm-1pm and 6pm-7pm every day. Partay. A postcard stand, complete with in-house calligrapher, will also be in the building, all Fendified, obvs. The space will see the first of the AW18 collection pre-launched exclusively, including all the Hey Reilly Fendi/Fila logo’d collab as well as the Kan I bag and Mon Trésor bag. Fendi in wonderland.
