Wham! Milan Fashion Week started with a bang. Fendi shook the cobwebs out of the fashion system, with an energised and intense collection that channeled our collective Y2K obsession with added big show bravura. The excitement began before a model had even set foot on the catwalk. A fascinating people watching show was unfolding as the Fendi clients arrived, dressed to the nines in Kim Jones’ luxurious, polished designs. Their commitment to the Fendi look was total. They wore precision tailored white coats, Antonio Lopez dresses, the Fendi x Skims collaboration and even floor length gowns. All proudly toted their prized Fendi First Bags and teetered on F shaped heels.
It was a ringing endorsement for Jones, whose luxurious wardrobe has hit home with luxury lovers. Their anticipation for their next Fendi fix was palpable. As the first girl pounded down the runway to a banging club track, the energy of this house was undeniable. Kim Jones doesn’t have to look far for inspiration for his Fendi collections. The supremely stylish Fendi women – Delfina Delettrez (who designs jewellery for the brand) and her mother Silvia Venturini Fendi (who designs the menswear and accessories) are at the core of Jones appreciation of the brand. “It’s a wardrobe designed for every aspect of a woman’s life for every generation. And it all started with Delfina,” said Kim Jones, who delved in the Fendi archive (1986 and 2000) after seeing Delettrez Fendi wearing archive pieces from her mother’s wardrobe.
There really was something for every kind of Fendi fan. Party girls could embrace the delicious prettiness of his ultra-sheer fluttering dresses, those who prefer strong silhouettes could opt for nipped-in blazers or hyper feminine tailoring, with built in corsetry. The look is refined but wearable. Some pieces even had adaptable or detachable elements (blazers which transform into gilets). The bag game was strong with models toting 25th anniversary versions of the famous Baguette. The show notes talked of powerful women in beautiful clothes. There’s nothing more Fendi than that.
Photography courtesy of Fendi.